• "In his time with us, Aaron has done a fabulous job transforming the company into a professional organisation with the infrastructure and ability to grow. The direction he has set for the company and the product is already paying dividends, surpassing our expectations."

    Jim McLachlan - President, Automated Logistics

  • "Aaron demonstrated an unwavering commitment to successful solution delivery, from conception to deployment. His adept project management was evident from our initial interactions. Directly engaging with our end-customer, Aaron precisely identified customer pain points, challenges, and goals. He shaped the solution scope to transparently address these aspects. This customer-focused approach assured Johnston Equipment that an optimal solution was being implemented, backed by Aaron and his team for ongoing support."

    Vishek Prasad - Johnston Equipment, Channel Partner

  • "It was a pleasure to work with Aaron. He was excellent at guiding our product development in a way that matched our larger goals. He set clear and effective priorities for our work. What stood out for me was Aaron's solid understanding of the technical aspects, making us feel well-supported. His vision for the product was both clear and motivating. I would gladly work with him again in the future."

    Helio Benes - Founding Engineer, Durable

  • "Aaron’s superior capacity to learn and apply new concepts has made him highly adept at complex problem solving. Under his natural and confident leadership, transformative ideas swiftly become real action, consistently applied with full personal investment. I recommend him without hesitation – he will be an invaluable asset to any endeavor."

    Alex Haussmann - Major, Canadian Armed Forces

Experience

TrustFlight

May 2024-Present

Group Product Manager

Senior product leader guiding an eight-figure, multi-product aviation software portfolio in a regulated environment. I focus on portfolio strategy, platform direction, and cross-functional delivery across Canada and the UK, setting the operating cadence for the portfolio through governance, prioritization, OKRs, and roadmap alignment to keep engineering, design, and go-to-market teams moving toward shared outcomes.

Over a 13-month period, I led the design and build of a next-generation enterprise suite—bringing together common platform capabilities, mobile, and an AI-assisted document authoring experience within a single architecture and UX. I introduced internal AI assistants and workflow automation to streamline feature triage, competitive intelligence, release communications, and documentation, significantly improving consistency and throughput. I established modern product practices such as discovery, portfolio reviews, release management, and customer feedback loops, strengthening execution across Vancouver and UK squads. In parallel, I partnered with Sales, Customer Success, and Services on pricing, packaging, enablement, and implementation playbooks to drive adoption in safety-critical, regulated contexts

Automated Logistics Incorporated

August 2021-May 2024

Director, Operations & Product

Directed product and operational strategy for Pulsar, a SaaS platform for logistics. Rebuilt the product roadmap, transitioned to a SaaS model, drove significant ARR growth, and reduced development costs through platform modernization. Established regular release cadence and unified product versions for all customers.

Analytic Labs

October 2023-May 2024

Product Management Consultant

Provided product strategy, discovery, and roadmap development support for an early-stage SaaS initiative, delivering prioritization framework, feature definitions, and UX designs to help validate and support product-market fit.

Hart Software Inc.

September 2020-July 2021

Product Manager

Owned product roadmap and delivery process for SaaS and hardware solutions in the logistics sector. Introduced Agile practices, doubled annual deployments, implemented CRM/support tooling, and increased hardware revenue through lifecycle replacement programs.

NAV Canada

April 2018-January 2021

Air Traffic Controller

Managed the safe and efficient flow of aircraft in high-level Canadian airspace, applying expert regulatory knowledge and rapid decision-making in a high-pressure, safety-critical environment.